Clay Pricing and Plans
Short answer
Clay combines data enrichment, AI research, and outbound workflow automation for GTM and sales teams.
Plans
Free
$0 /mo
Annual: No annual billing Usage modelCredit-based lead enrichment and AI research
Included modelsClay tables, enrichments, AI research agents
Team featuresLimited
API includedIntegrations and webhooks
Credit basedGTM workflows
Weakness: Credits can be hard to forecast before workflow design
clay.com →
Last checked Verified
Paid tiers
— /mo
Annual: Annual options listed on pricing page Usage modelData credits and action credits by tier
Included modelsEnrichment providers, AI research, outbound workflows
Team featuresTeam workspace and CRM workflows by tier
API includedYes, via integrations/API features
Data enrichmentAI researchCRM workflows
Weakness: Real cost depends on enrichment mix and action volume
clay.com →
Last checked Verified
Best for
SalesGTMEnrichment
Not ideal for
- Teams without clear outbound workflows
- Users wanting predictable flat pricing